Jijil!

Don't just show off. Rub it in.

Jijil!
ջիջիլ (jee-JEEL), the Armenian art of making them jelly

Send someone a Jijil. Then watch them perform their jealousy right back at you. Coming to iPhone.

Jijil

ջիջիլ
noun, verb, battle cry · Armenian · jee-JEEL

A kid waves a lollipop in your face, sticks out their tongue and sings “Jijil! Jijil!”

The message: I have it, you don't, and I'm going to enjoy that. Grown-ups never stopped doing it. Now it's sushi on a Tuesday, a pool on a weekday, the window seat at the concert. It's smug, it's theatrical, and it's how we show love.

Instagram hides the brag behind a pretty filter. Jijil admits it. You're showing off, they know you're showing off, and that's the whole joke.

  • Jijil ktsel ջիջիլ կծելdoing the jijil to someone
  • Jijil ktsetsi ջիջիլ կծեցի“Got you. I just jijil'd you.”
  • Jijil em ktselu ջիջիլ եմ կծելուa jijil is coming, brace yourself
  • Jijil kez ջիջիլ քեզ“This one's for you.” 😛
  • Bggid mna! Բկիդ մնա՛The comeback: “Hope it gets stuck in your throat!” Said with love. Mostly.

Loose glosses, not a dictionary. Every family says it a little differently.

It started at the dentist.

A Wednesday. I picked our daughter up early for a dentist appointment, which happened to land right before PE. Her mom was stuck at work.

We took a couple of selfies, tongues out, faces ridiculous, and I texted them to her with one word.

No caption. No explanation. She knew exactly what it meant, and she was furious. In the best way.

That's a Jijil. Jijil.app gives it a home, and gives the other person a proper way to get mad back.

Don't tap an emoji. Perform it.

Your friend just sent you sushi while you're in a meeting. Pick how you feel, then press and drag up to escalate. Drag down to calm down. Let go to send it.

A Ani jijil'd you · 2m
Sushi. On a Tuesday. 😛
Illustrative example.
REC 0.0s
Press and drag up ↑
0.0s

Two acts. One very smug person.

The Jijil

Shoot the moment while you're living it. Slow-mo the bite. Zoom on the sunset. Sip loudly. Then wrap it up and send it to the one person who'll hate it most.

  • Slow-mo bite
  • Smug zoom
  • Jijil stickers
  • Send to one, or the group

The reaction

They unwrap it, and they don't get a heart button. They get a stage. Rage, tears or love, cranked up with one finger, with their face and voice recorded alongside. You get to replay every second of it.

  • Drag to escalate
  • Selfie rant, synced
  • Full replay
  • Jijil them back

It doesn't have to be fancy. It just has to be yours.

The weekday sundaewhile she's on a diet
Wednesday, 6:14 PMwhile the group chat is still at the office
Omakase for onewhile your brother eats a granola bar
Skipping PEwhile mom is in a meeting

For people who love each other.

Jijil is loud, rude and a little obnoxious, between people who are in on the joke. It's not for strangers and it's not for bullies.

  • No public feedJijils go to people, not an algorithm.
  • Only people you let inBoth sides say yes before anyone can jijil anyone.
  • Built with teens, carefullyAge-appropriate privacy and consent from day one.
Jijil kez.

This one's for you. Get on the list before your sister does.